Blog
Should your brand consider self-publishing?
Today, more and more authors, organizations, and companies find themselves pursuing self-published, printed products as a content strategy for earning revenue, spreading ideas, and engaging audiences. But, what actually is “self-publishing”? Who’s it for, and how do you do it well? Polymath sat down with two leaders in the space to talk about how forward-thinking…
6 Elements of High-converting Landing Pages
What happens after the click? In the world of digital marketing, this is a critical question. The moment someone takes interest in your offering and either visits your website or loads your instant experience ad, you likely have one shot to either win them over or lose them forever. We don’t generally believe in a…
Come Thou Font of Every Blessing
Fonts are not something people tend to think much about. When was the last time you were reading through a document and found yourself admiring the font? I suspect it’s not a frequent experience. In the designer’s toolbox, typefaces may not get as much of the spotlight, but choosing the right one is of the…
The Virtues of Creative Problem Solving
In her remarkable essay, “Reflections on the Right Use of School Studies,” Simone Weil references what she says is the first legend of the Holy Grail: the mythical cup of Christ believed to hold miraculous powers. She writes that the long sought-after cup would go to the first person who asked the guardian of the…
Teaching Well Through eCourses
Did you know that there will soon be as many podcasts as U.S. citizens? OK, that’s not true, but it seems like everyone wants to get on the podcast train. Everyone else is doing it, everyone loves podcasts, so why not you? While podcasts are great—we even have some team members who love to share…
Avoid This Money Mistake on Your Next Video Project
How much does it cost to create a video? That’s a hard question to answer without additional information. But, there is an easy way to ensure you get the most value for your budget: a video consultation. The biggest mistake we see our partners make when considering new video projects is committing to a video…