video
Teaching Well Through eCourses
Did you know that there will soon be as many podcasts as U.S. citizens? OK, that’s not true, but it seems like everyone wants to get on the podcast train. Everyone else is doing it, everyone loves podcasts, so why not you? While podcasts are great—we even have some team members who love to share…
Avoid This Money Mistake on Your Next Video Project
How much does it cost to create a video? That’s a hard question to answer without additional information. But, there is an easy way to ensure you get the most value for your budget: a video consultation. The biggest mistake we see our partners make when considering new video projects is committing to a video…
8 of Our Favorite Things from 2020
Well, we made it. 2020 is over. What a wild ride this last year has been for everyone, including us at Polymath Innovations. What began as a year of great promise quickly turned into…something else…as plans, campaigns, and projects were simultaneously upended by a global health crisis and transformed by rapid shifts toward digital-first communications….
A Year for the Books
It’s 2020, so we’re looking back to review the highlights and crunch the numbers on our year that was. In our sixth year as an agency, our “Polymathletes” spent more than 22,000 hours bringing our partners’ visions to life—creating ultimate impact for their people, their clients, their customers, their donors, and their fans. At a…
Immersive Experience Rules at SXSW 2019
It’s 2026. Hundreds of tiny sensors are observing your every gesture, and microphones are listening to your every command. The things around you respond like a robot orchestra as a virtual assistant feeds you personalized advice on everything from health and wellness to financial planning, all in real time. You head to a restaurant where…
The Death of Desktop
It may be too soon to declare the desktop dead, but for marketers it may as well be. If you are still building digital marketing creative primarily for desktop, you’re likely either irritating your customers or failing to reach them entirely. There is one caveat: if you are a B2B company and you are primarily selling…
Advertainment: How Brands are Using Stories to Engage Audiences
Rudolph the Red-Nosed Reindeer is a fun and memorable Christmas song. But, it’s easy to forget that the story was created by Montgomery Ward department stores. The idea of using stories to draw customers is not new. Stories have a way of engendering affection, and affection is a coveted asset. But if you’ve paid attention…
Video Trends for 2018
There was a time not so long ago that quality video production was only for the major players in entertainment and advertising. Like so many other industries, technology has dramatically shrunk filmmaking costs across the board. Simultaneously, increases in data processing allow us to engage with motion-based graphics in a way that simply wasn’t possible…